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Frieze New York Kicks Off with Seven-Figure Sales and High Energy: ‘It’s a Fiesta’

Frieze New York kicked off its preview day at the Shed in Manhattan with strong sales and high energy, as many attendees arrived fresh from the Venice Biennale. Galleries reported brisk presales and early placements, with White Cube selling major works by El Anatsui and Antony Gormley for seven-figure sums, and other dealers like James Cohan Gallery nearly selling out their booths. Collectors, advisors, and celebrities including Anderson Cooper, Michael Stipe, and Leonardo DiCaprio were spotted, while the Brooklyn Museum made acquisitions through the new Sherman Family Foundation Acquisition Fund.

What Does a Booth Cost at a New York Art Fair?

Hyperallergic surveyed 13 New York art fairs about their booth pricing, revealing a wide range of costs from $3,500 at NADA Projects to over $105,000 for large booths at Frieze. The article details specific pricing tiers at Frieze ($31,977–$105,717), NADA ($3,500–$11,000), and Independent ($110 per square foot), noting that Frieze has kept 2025 prices for its 2026 edition and that NADA's costs have remained stable since 2022. The investigation also highlights the debut of the Sherman Family Foundation Acquisition Fund at Frieze and the partnership between Independent and the Henry Street Settlement.