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The Venice Biennale’s Polite Fiction of Being ‘Above the Market’ Is Wearing Thin

The 61st Venice Biennale is underway, with art world figures flocking to Venice for the opening. While the Biennale is officially a non-selling curatorial platform, commercial interests are increasingly visible: galleries are funding artists' projects to recoup investments, auction houses like Christie's are hosting private selling exhibitions (including a 'Ghost Pavilion' at the Ca' Dario Palazzo), and fashion houses such as Bottega Veneta and Chanel are sponsoring events. Sotheby's has pulled support for the U.S. Pavilion, which is now crowdfunding, while Frieze is bankrolling the British Pavilion for a second time.

How Will the Venice Biennale Impact Alma Allen’s Market?

Artist Alma Allen has been selected as America's representative at the Venice Biennale, sparking controversy due to the unusual selection process under President Trump. The pavilion is commissioned by the newly formed American Arts Conservancy, led by Jenni Parido, who previously ran a pet food lifestyle shop and entered Trump's orbit through Mar-a-Lago pet charity events. Following the announcement, Allen's galleries Olney Gleason and Mendes Wood DM dropped him, but he was quickly picked up by high-profile gallery Perrotin. The article examines how the Biennale and its attendant drama might affect Allen's market, noting his longtime collectors include Beth Rudin DeWoody, Peter Morton, Jack Pierson, and others, while his auction prices have remained modest.