Art Problems: How Do I Get Gallery Representation?

Art Problems: How Do I Get Gallery Representation?

Paddy Johnson, in a Hyperallergic advice column, demystifies the process for artists seeking gallery representation. She explains that galleries primarily seek artists with proven sales records to mitigate their own high financial risks, such as exorbitant rent and operational costs. Johnson advises artists to build this track record independently by selling work themselves or securing spots in low-pressure group shows, then aggressively promoting those exhibitions to demonstrate market potential to dealers.