Art Basel's solution to PDF pre-sales? Ask galleries to reserve works until opening day

Art Basel has announced a new initiative called Basel Exclusive for its flagship Swiss fair in June 2025, asking participating galleries to withhold their most important or expensive works from all pre-fair previews, online viewing rooms, and publicity. Instead, these "marquee works" will be unveiled for the first time during the First Choice VIP preview on 16 June. The initiative aims to restore a sense of surprise and urgency, countering the trend of galleries pre-selling works to clients before the fair opens. Around 170 galleries have already signed up, including major names like Gagosian, David Zwirner, Hauser & Wirth, Pace Gallery, and Sadie Coles HQ.