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The Business of KAWS: What Data and a Museum Show Reveal About His Market

The San Francisco Museum of Modern Art (SFMOMA) is currently hosting a major survey of KAWS, marking the final stop of a three-city tour that highlights the artist's unique blend of commercial savvy and institutional ambition. The exhibition features a range of works from diamond-encrusted sculptures for Kid Cudi to a 'genius' membership drive that sold 1,000 KAWS-branded museum memberships at $300 each. Despite a significant cooling in his auction results—dropping from a 2019 peak of $112.9 million to just $7.72 million last year—the artist continues to draw massive crowds, particularly among younger demographics.

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The FOG Design+Art fair in San Francisco opened with a glitzy preview gala at Fort Mason Center, serving as a fundraiser for SFMOMA's education initiatives. VIP tickets started at $10,000 for the first hour, and by 7 p.m., the event filled to capacity as prices dropped to $250. Dealers reported a different energy this year, partly due to the recent Los Angeles wildfires affecting many participating galleries. Sales were strong, with New York dealer Ales Ortuzar selling multiple works by Suzanne Jackson in the first few hours. Local collector Sonya Yu, a recent ARTnews Top 200 listee, highlighted the resilience and sophistication of the Bay Area art community.

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At the opening of San Francisco's FOG Design and Art fair, prominent collector Komal Shah navigated the crowded aisles, stopping to chat with a who's who of the Bay Area art scene, including FOG founder Stanlee Gatti, ICA San Francisco director Ali Gass, and SFMOMA director Christopher Bedford. Shah, known for her collection focused on women artists, was scouting works with a handwritten list, considering pieces by Ruth Asawa and Joan Brown, though she passed on a $425,000 Asawa sculpture. The fair's gala serves as a fundraiser for SFMOMA, and Shah's collection is currently on view at the Berkeley Art Museum and Pacific Film Archive in the exhibition "Making Their Mark: Works from the Shah Garg Collection."

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The FOG Design and Art Fair celebrated its 10th anniversary with a buoyant 2024 edition at San Francisco's Fort Mason Center, opening January 18. The fair saw brisk sales, including a Jim Hodges canvas sold for $115,000 at Gladstone Gallery and multiple works by Anicka Yi, Yayoi Kusama, Wolfgang Tillmans, and Ruth Asawa at David Zwirner. Tina Kim Gallery sold works by South Korean artists Kim Tschang-Yeul and Ha Chong-Hyun, as well as two Pacita Abad pieces, with one fetching $200,000 to $250,000. The San Francisco Museum of Modern Art (SFMOMA) acquired several works for its permanent collection via the FOG Forum Fund, including pieces by Maria Pergay, Duyi Han, and Katie Stout.