artists gallery representation

Many artists are rethinking traditional gallery representation, seeking not just sales but also help with copyrights, visibility, and partnerships. Flexible co-representation arrangements are on the rise, with major galleries like Hauser & Wirth launching initiatives like Collective Impact to co-represent rising artists alongside their smaller founding galleries. Some artists are joining agencies or representing themselves, driven by social media's past ability to build direct collector relationships, though its power has recently declined due to algorithm changes.