In Surprising Twist, ADAA Art Fair Will Now Benefit the Whitney Museum
The Art Dealers Association of America (ADAA) has named the Whitney Museum of American Art as the new philanthropic beneficiary of its annual fair at the Park Avenue Armory. This decision follows the ADAA's abrupt termination of a 30-year partnership with the Henry Street Settlement, a social services nonprofit that relied on the fair's preview gala for approximately $1 million in annual unrestricted funding. The new event, rebranded simply as the ADAA Fair, will direct its gala proceeds toward the Whitney’s educational and artistic programming.