Art Basel Miami Beach 2025 launched a new digital art section called Zero 10, featuring works like Beeple's robotic dogs with billionaire heads and Tyler Hobbs' generative art. The fair aimed to attract tech-sector buyers, with sales including IX Shells' interactive video installation for $140,000 and Jack Butcher's pay-what-you-wish installation drawing hundreds of new collectors. The section had surprisingly few screens, emphasizing conceptual engagement over spectacle.
Digital art has achieved mainstream acceptance in the art world, ranking third in total spending among high-net-worth collectors after painting and sculpture, according to The Art Basel and UBS Survey of Global Collecting 2025. Over half of the 3,100 respondents purchased a digital artwork in 2024 or 2025, and the average share of digital art in collections rose from 3% in 2024 to 13% in 2025, signaling a maturation beyond the NFT boom of 2022. Art Basel is launching a new section called Zero 10 at Miami Beach 2025, featuring 12 exhibitors including AOTM, bitforms gallery, and Pace Gallery, with an interactive installation by Beeple. Major museums like MoMA, Tate Modern, and Centre Pompidou have hosted significant digital art exhibitions, further boosting collector confidence.