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art business conference artist brand collaborations

The Art Business Conference in Paris recently highlighted the growing trend and inherent risks of collaborations between artists and commercial brands. Keynote speaker Vadim Grigoryan and other industry experts discussed how these partnerships have evolved from historical precedents like Dalí and Schiaparelli into a modern necessity for brands seeking cultural relevance. While these deals offer artists financial stability and massive public exposure, the conference warned of the dangers of "commodity" marketing and the exploitation of artistic vision.

dom perignon takashi murakami limited edition collaboration

Dom Pérignon has partnered with artist Takashi Murakami to design limited-edition labels and packaging for its Vintage 2015 and Rosé Vintage 2010 releases. Murakami’s signature smiling floral motifs appear on black backgrounds, and the collaboration is framed as an exploration of time, transformation, and the intersection of historical craftsmanship with contemporary art. Murakami worked with Dom Pérignon’s Chef de Cave Vincent Chaperon, and the project is part of a broader series titled “Creation is an eternal journey,” which also involves actors, musicians, and chefs.

upsilon gallery milan opening

Upsilon Gallery, founded by German-Argentine dealer Marcelo Zimmler, will open its first continental European location in Milan on November 18. The 200-square-meter space is situated near Via Monte Napoleone in the Quadrilatero fashion district, joining a wave of international galleries—including Thaddaeus Ropac, Cardi Gallery, and Robilant + Voena—that are betting on Milan's potential to become a global art capital. The inaugural exhibition features four canvases from Osvaldo Mariscotti's Valley series, with a bilingual catalogue edited by critics David Ebony and Alex Grimley, and coincides with twin shows in Upsilon's London and New York outposts.

art fairs luxury collaborations 2025 market

In 2025, art fairs and auction houses have deepened their integration with luxury brands, with Sotheby's and Christie's reporting that luxury items like handbags, jewels, and watches now account for a significant share of revenue—roughly a third at Sotheby's, with private luxury sales surging 350% year-on-year. Art fairs such as Frieze London and Art Basel's global editions have moved beyond traditional sponsorship, embedding luxury partners like Tiffany & Co., Ray-Ban, Stone Island, and De Beers into curated sections, mentorship programs, and immersive installations. Industry figures like Marc Spiegler and Emily Glazebrook emphasize that the most successful collaborations prioritize artists over brands, with initiatives like UBS's Unlimited sector and the Chanel Culture Fund serving as models.

KAWS | BEAUTIFUL LOSERS EXHIBITION POSTER (2004) | Art & Prints

An auction listing for KAWS's "Beautiful Losers Exhibition Poster" (2004) is featured on a digital marketplace, with bidding having ended. The work is an offset lithograph in color, measuring 17 × 11 inches, published by the Contemporary Arts Center, Cincinnati. The listing includes a detailed biography of KAWS (born Brian Donnelly), highlighting his career from street art subversion in the 1990s to high-profile brand collaborations with Nike, Uniqlo, and Dior, and his record auction sale of $14.8 million at Sotheby's in 2019.

Comment | What the art market doesn’t allow, branded content does for Tom Sachs

Tom Sachs has signed with The Lede Company, a US public relations firm, for agency representation, while Thaddaeus Ropac continues to represent him for gallery and fine art inquiries. This arrangement highlights Sachs's expanding activities beyond the traditional art market, including collaborations with Nike and Levi's, such as a Nike app promoting the Mars Yard 3.0 trainers. The announcement came in August, amidst other art-world movements like Jeff Koons's return to Gagosian from Pace Gallery.