Art News. Vasari Codex

trending_up market schedule May 20, 2026 visibility 2 link 7 artists, 1 gallery

The shifting market for luxury: can legacy brands navigate new trends and buyers?

Bénédicte Épinay, president and CEO of Comité Colbert, is organizing 'Hidden Treasures,' an exhibition of French luxury brands at The Shed in New York in late May 2025, timed after Frieze art fair and auction week. The show features 96 French luxury brands, 17 cultural institutions, and six European luxury brands, including Musée du Louvre, Balenciaga, Louis Vuitton, and Cartier. The initiative is part of a broader cultural diplomacy strategy, following a similar exhibition in Shanghai in 2024 that helped reduce tariffs on cognac. The article also notes shifting luxury market dynamics, with strong US sales growth projected at 8% in 2026, while Europe remains stagnant, and emerging markets like India show new wealthy buyers driving auction house growth.

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Comment | Flourishing markets beyond the big three will benefit the art ecosystem—and the planet

The article analyzes the shifting dynamics of the global art market, reporting that regions outside the traditional 'big three' hubs of the US, UK, and China have increased their market share from 17% in 2015 to 24% in 2025. This shift is driven by nationally protective regulations like Brexit and tariffs, which have stifled the free circulation of contemporary art. While the US market remains dominant at 44%, countries such as South Korea, Switzerland, Japan, and Australia have seen growth, and emerging cultural energy is noted in places like Bangkok, Warsaw, Margate, and Qatar.