Why London’s Whitechapel Gallery Hired an Economist

London's Whitechapel Gallery has appointed economist Mariana Mazzucato as its first economist-in-residence, a three-year role aimed at rethinking how museums generate revenue and demonstrate social value. The gallery faces a £880,458 deficit, a 325% increase from the previous year, due to declining exhibition income, reduced trust and foundation funding, and cuts in Arts Council England grants. Mazzucato, a professor at University College London and director of the Institute for Innovation & Public Purpose, will advocate for treating culture as a strategic public investment.