are museums spending enough marketing new report 1234762683

A new report from Remuseum, an initiative of the Crystal Bridges Museum of American Art funded by collector David Booth and the Ford Foundation, reveals that American museums are struggling with post-pandemic visitation declines and rising costs, yet they invest less than three percent of their operating budgets on marketing—comparable to mining and construction industries. The report contrasts historical resistance to marketing, exemplified by former Met president William Luers, with the Getty's Harold Williams, who embraced it. Case studies from the Art Gallery of Ontario and the Peabody Essex Museum show how museums can use audience personas to boost attendance, but current spending remains far below the 13.9 to 18.7 percent of revenues that consultant Colleen Dilenschneider says is needed to reach full market potential.

Perfectly unusual settings for art in Los Angeles

Los Angeles is experiencing a surge in non-traditional exhibition spaces that bypass the conventional 'white cube' gallery model. Artists and curators are repurposing domestic apartments, former Vietnamese restaurants, vacant lots, and garages to host experimental shows. Notable examples include Greg Jenkins’s Paramount-Artcraft in the Fairfax District, Ian James’s Leroy’s in Chinatown, and David Horvitz’s 7th Ave Garden, which utilizes salvaged concrete from the Los Angeles County Museum of Art to create an outdoor installation and reading space.

Marcel Duchamp Is Stripped Bare at MoMA

The Museum of Modern Art in New York has opened "Marcel Duchamp," the first retrospective of the artist on this continent in over 50 years. Curated by Ann Temkin, Michelle Kuo, and Matthew Affron, the exhibition is organized strictly chronologically and features Duchamp's most famous works—including his revolutionary readymades like *Fountain* (1917) and *Bicycle Wheel* (1913)—often shown only in photographic reproduction or as later refabricated copies, replicas, and miniatures from his *Box in a Valise* series. The show highlights how Duchamp's original objects have been lost or dematerialized, forcing viewers to confront the very definition of an artwork.

What’s Left to Learn from Marcel Duchamp?

The article examines Marcel Duchamp's enduring influence on contemporary art, focusing on his readymades such as "Fountain" (1917) and "Bicycle Wheel" (1913/1951). It notes that a major survey co-organized by the Museum of Modern Art and the Philadelphia Museum of Art, 70 years after Duchamp predicted his true public would emerge in 50 to 100 years, reaffirms his status as the most influential artist of the past century. The piece discusses how Duchamp's practice of selecting and presenting ordinary objects as art—from a urinal to a snow shovel—once shocked the art world but now seems quaint compared to later works like Maurizio Cattelan's taped banana.

Basel’s Art Exhibitions in 2026: A Must-Visit for Art Lovers and Tourists Seeking Unique Cultural Experiences

Basel, Switzerland, is spotlighting two major art exhibitions in spring 2026. The Fondation Beyeler presents a solo show of French painter Paul Cézanne, featuring around 80 works including his celebrated "Bathers" series, running until May 25. On May 1, the museum will host a "Day of the Bathers" where visitors in swimwear receive free admission, inspired by Cézanne and provocateur Maurizio Cattelan. Meanwhile, the Kunstmuseum Basel is showing "The First Homosexuals," an exhibition examining the birth of the word "homosexual" in 1868–69 and its impact on identity and visual representation through over 80 works from the 19th century.

LACMA spent nearly $724 million on the David Geffen Galleries — here's how it was all used

The Los Angeles County Museum of Art (LACMA) has finalized the construction of the David Geffen Galleries, a $723.8-million project designed by Swiss architect Peter Zumthor. As the museum prepares for its April 16 gala, officials have released a detailed breakdown of the spending, which supported over 8,600 jobs and generated an estimated $1.2 billion in regional economic activity. Despite the massive investment, the project remains a lightning rod for controversy due to its unconventional modernist design and the fact that it offers less gallery space than the four buildings it replaced.

NGV Has Been Named As One Of The Most Visited Art Museums In 2025, Ranking Among Other Notable Sites Like The Louvre And Tate Modern

The National Gallery of Victoria (NGV) has secured its position as Australia’s most visited art museum, ranking 25th globally in The Art Newspaper’s 2025 attendance report. The institution welcomed over 3 million visitors across its two Melbourne locations, bolstered significantly by a record-breaking Yayoi Kusama retrospective that drew 570,537 attendees. This blockbuster exhibition became the most popular ticketed show in the gallery's history, attracting international celebrities and a high percentage of overseas tourists.

Barn at Henry Moore’s former home redeveloped into exhibition space

The Henry Moore Foundation has completed a £5m redevelopment of the Sheep Field Barn at the sculptor’s former home in Perry Green, Hertfordshire. The project, led by architecture firm DSDHA, transforms a former farm building into a sophisticated complex featuring improved exhibition galleries and two purpose-built learning studios. The site will open to the public on April 1, 2026, serving as a permanent hub for exploring the artist's legacy through his extensive archives and sculpture collection.

At Art Basel Hong Kong, More Collectors Are Buying With Purpose

Art Basel Hong Kong 2026 opened with a renewed sense of optimism, featuring 240 galleries and a significant emphasis on the Asia-Pacific region. The VIP preview saw a surge in attendance primarily from regional collectors across mainland China, Taiwan, Korea, and Southeast Asia, signaling a robust recovery for the local market. While international travel remains a factor, the fair's success is increasingly driven by a localized ecosystem of younger collectors and long-term public investments in cultural infrastructure like the M+ museum.

Why Robert Therrien is a big deal

The Broad in Los Angeles is hosting the largest museum retrospective to date for the late conceptual artist Robert Therrien. Curated by Ed Schad, the exhibition features over 125 works, including his iconic oversized sculptures like the 10-foot-high "Under the Table" and a massive stack of plates. The show aims to elevate the profile of an artist who was a fixture of the Los Angeles art scene for five decades but often remains less of a household name than his contemporaries.

A brush with… Catherine Opie—podcast

The article is a transcript or description of a podcast episode featuring an interview with photographer Catherine Opie. She discusses her artistic journey, influences, and the themes central to her work, including identity, community, and representation within LGBTQ+ communities and American society. The podcast also promotes her upcoming 2026 exhibitions at the National Portrait Gallery in London and the Fridericianum in Kassel.

Frida Kahlo: Auction Record and Gender Gap in the Contemporary Art Market

Frida Kahlo's self-portrait *El sueño (La cama)* (1940) sold for $54.7 million at a Sotheby’s auction in New York, setting a new record for the artist and the highest price ever paid for a work by a female painter. The sale, which exceeded pre-auction estimates of $40–50 million, briefly appeared to signal progress in the art market's gender dynamics.

Vermeer’s vandal: the untold story of a vicious attack at London's National Gallery in 1968

In 1968, Vermeer's painting *Young Woman Seated at a Virginal* (1670-72) was vandalized at the National Gallery in London. An unidentified attacker used a sharp instrument, likely a razor blade, to cut around the woman's head, attempting to remove it entirely. The damage was discovered hours later by a visitor, and the painting was swiftly restored; previously unreleased photographs of the attack have now been supplied to The Art Newspaper. The vandal was never caught, and their motivation remains unknown.

Grand Rapids Art Museum’s big David Hockney exhibition is worth the day trip from Detroit

The Grand Rapids Art Museum (GRAM) has opened "David Hockney: Perspective Should Be Reversed," billed as the largest-ever retrospective of the British artist's prints. Featuring some 170 works across two floors, the exhibition spans six decades of Hockney's career, from early Xerox experiments to recent iPad drawings. The show is drawn from the collection of Jordan D. Schnitzer, a prominent Portland-based collector and philanthropist, and his Jordan Schnitzer Family Foundation. It opened on May 31 and is organized into five thematic sections including "Portraits of Self and Others" and "Tradition and Innovation."

Gustave Caillebotte blockbuster that sparked controversy in France opens in Chicago—with one key difference

A major Gustave Caillebotte survey exhibition, originally titled *Gustave Caillebotte: Painting Men* (in French, *Caillebotte: Peindre Les Hommes*), has opened at the Art Institute of Chicago with a revised title: *Gustave Caillebotte: Painting His World*. The change was made after an internal focus group found the original title too narrow, and before the show even debuted in Paris. The exhibition, co-curated by Gloria Groom (AIC), Paul Perrin (Musée d’Orsay), and Scott Allan (Getty), explores Caillebotte’s preference for male subjects—such as rowers, soldiers, and card players—without asserting that the artist had same-sex relationships. It previously sparked controversy in France, where critics accused the curators of imposing an American-influenced, reductive queer reading on the artist.

Koons lobster snapped up amid day two sales at Art Basel

On the second day of the Art Basel VIP preview, sales continued at a slower pace. White Cube sold Michael Armitage's 2015 painting *In the garden* for $3.2 million, while Gagosian placed a large lobster sculpture by Jeff Koons for a seven-figure sum. Pace Gallery reported that a Pablo Picasso painting *Homme à la pipe assis et amour* (1969), priced at $30 million, remains on reserve, though it did sell a 1964 bronze by Louise Nevelson for $850,000. Berlin's Galeria Plan B sold an untitled 2025 Adrian Ghenie painting for €1 million, and Hauser & Wirth sold Frank Bowling's *Iceni* (1975) for $1.8 million, with Felix Gonzalez-Torres's *"Untitled" (Go-Go Dancing Platform)* (1991), priced at $16 million, placed on serious hold for an institution.

A Tale of Two Cities: Spring Auctions in Hong Kong and Shanghai

Christie's and Sotheby's held their spring marquee auctions in Hong Kong and Shanghai, timed to coincide with Art Basel Hong Kong for the first time. Christie's evening sale of 20th and 21st century art in Hong Kong achieved HKD 560 million (USD 72 million) with a 95% sell-through rate, led by Jean-Michel Basquiat's *Sabado por la Noche (Saturday Night)* (1984) at HKD 112.6 million. Other highlights included a new artist record for Zhang Enli's *Intimacy* (2002) at HKD 23.4 million, and strong sales for works by Yayoi Kusama, Zao Wou-Ki, and Adrian Ghenie, though most lots sold near their low estimates.

New Chilean president reverses predecessor’s policies, cutting culture budget

Chile's new president, José Antonio Kast, has implemented a 3% budget cut across all government ministries, including the Ministry of Cultures, Arts and Heritage. This reverses the trend of his predecessor, Gabriel Boric, who significantly increased cultural funding. The new Minister of Cultures, Francisco Undurraga, has stated there is "excessive spending on culture," and the government is seeking an additional $1bn in cuts, requiring ministries to identify alleged abuses in public fund usage.

Required Reading

Required Reading

Thousands marched in Buenos Aires on March 9 for a 24-hour women's strike, with one group staging a symbolic artwork by wrapping a continuous blindfold across their faces to protest patriarchal control. This followed a UN report urging Argentina's government to address gender-based violence. Separately, a *Guardian* investigation revealed UK museums hold over 260,000 human remains, many taken from former colonies, which MPs have condemned as a barbaric legacy of imperialism.

A Milano una grande mostra a Palazzo Reale racconta i Macchiaioli (e l’Italia del loro tempo)

A major exhibition at Palazzo Reale in Milan explores the Macchiaioli, the 19th-century Italian painting movement often seen as a precursor to Impressionism. The show brings together works by key figures such as Giovanni Fattori, Silvestro Lega, Telemaco Signorini, Giuseppe Abbati, and Odoardo Borrani, alongside tangential artists like Giovanni Boldini, Federico Faruffini, and Gerolamo Induno. It traces the movement's origins at Florence's Caffè Michelangiolo, its epicenter at Castiglioncello under patron Diego Martelli, and its evolution from the 1850s through the 1870s, when the group's democratic ideals and en plein air techniques challenged academic conventions.

With an exhibition in Venice, the great artist Joseph Kosuth demonstrates his trust in language

Con una mostra di Venezia il grande artista Joseph Kosuth dimostra la sua fiducia nel linguaggio

Joseph Kosuth, a pioneer of conceptual art, presents a new exhibition titled "The Exchange Value of Language Has Fallen to Zero" at Casa dei Tre Oci in Venice. The show features both historical works from the 1960s, such as "One and Three Mirrors" (1965), and a new neon piece "A Chain of Resemblance" created for the occasion, which pays homage to Michel Foucault. The exhibition explores themes of language, authorship, and community, including works like "The Fifth Investigation" (1969) and a poster from the 1976 Venice Biennale. Kosuth, who lived in Venice from 2021 to 2025, has a deep connection to the city, having participated in eight editions of the Venice Biennale and maintaining two permanent installations there.

Major News from International Museums: London's National Gallery Expands and Pompidou Opens in Seoul

Le grandi novità dei musei internazionali: cresce la National Gallery di Londra e il Pompidou apre a Seoul

The National Gallery in London has selected a design team led by Kengo Kuma and Associates, alongside BDP and MICA, to lead its massive £750 million expansion project titled 'Project Domani.' Chosen from 65 international entries, the winning proposal will transform the St Vincent House site into a new museum wing featuring a stepped Portland stone facade, public roof gardens, and light-filled galleries. The project coincides with the institution's bicentenary and has already secured half of its required funding through private and anonymous donations.

Michael Garner Explores Truth, Systems & Constructed Reality

Michael Garner, an artist with a background spanning social science and intelligence work, creates immersive works that blend science, espionage, philosophy, and absurdity. His recent exhibitions include a show at the Bomb Factory Art Foundation featuring a vending machine dispensing mock classified information, and a presentation at the Austrian Cultural Forum London exploring his newly acquired Austrian citizenship through neural pathway paintings in the colors of the Austrian flag.

Art and politics clash at Venice Biennale, as world conflicts upstage exhibition's opening

The 61st Venice Biennale, the world's most prestigious art exhibition, opens under unprecedented turmoil. For the first time, its vision was shaped by the late Cameroonian curator Koyo Kouoh, who centered artists from Africa and its diaspora. However, political conflicts over Russia and Israel have overshadowed the art. All five jurors resigned after the Italian culture minister investigated their decision to withhold prizes from Russia and Israel over alleged crimes against humanity. Protests erupted at the Russian pavilion, with Pussy Riot activists denouncing Russia's participation, while the Israeli pavilion artist threatened legal action over the jury's snub. The Biennale will proceed without a jury, with visitors voting for two awards, and the fate of the Golden Lion remains uncertain.

How to see every painting by Leonardo da Vinci

This article guides readers on a global tour to see every surviving painting by Leonardo da Vinci, numbering around 16 works predominantly by the master himself, plus a few with his intervention. It traces his career through Florence, Milan, Rome, and France, highlighting key locations such as the Louvre, the National Gallery in London, the Alte Pinakothek in Munich, the Hermitage in St. Petersburg, the National Gallery of Scotland in Edinburgh, and museums in Washington, D.C., and Krakow. The piece also notes the disputed attribution and unknown whereabouts of the $450m Salvator Mundi.

Four artists shortlisted for Turner Prize 2025

Four artists—Nnena Kalu, Rene Matić, Mohammed Sami, and Zadie Xa—have been shortlisted for the Turner Prize 2025. The winner will be announced on 9 December 2025 at a ceremony in Bradford, with an exhibition of their work running from 27 September 2025 to 22 February 2026 at Cartwright Hall Art Gallery, as part of the Bradford 2025 UK City of Culture celebrations. The prize, now in its 41st year, awards £25,000 to the winner and £10,000 to each of the other nominees.

Has a new Banksy statue just appeared in central London?

A new statue has appeared on Waterloo Place in central London, bearing the signature of elusive street artist Banksy. The artwork depicts a suited man carrying a large flag that covers his face, stepping off a plinth, and blends with nearby bronze and granite monuments. Sightings were first reported on Wednesday 29 April, but how and when the statue was erected in this busy intersection remains unknown. Banksy has not yet posted the work on his Instagram account, his usual method of authentication, though crowds have already gathered.

trump mausoleum andres serrano us pavilion venice biennale 1234748051

Artist Andres Serrano has proposed a mausoleum dedicated to Donald Trump for the US pavilion at the 2026 Venice Biennale. The project, titled "The Game: All Things Trump," would feature thousands of Trump-signed and branded objects Serrano has collected since 2019, along with his 2022 film "Insurrection" about the January 6 Capitol attack. Serrano submitted the proposal to the US State Department Bureau of Educational and Cultural Affairs, though US participation in the Biennale remains uncertain due to potential elimination of the National Endowment for the Arts under Trump.

M.F. Husain | Untitled (Head of a Horse) (Circa 1969) | Available for Sale

Grosvenor Gallery has announced the availability of a significant 1969 oil painting by M.F. Husain titled "Untitled (Head of a Horse)." The work, which features the artist's signature equine subject matter with bared teeth and exaggerated features, was recently showcased at Frieze Masters 2024 as part of the "South Asian Modernists in Paris" exhibition. The painting has a documented provenance involving the Vadehra Art Gallery and has been held in a private London collection since 2007.

Autumn Arts: Visual Art

Seattle's galleries and museums are launching a fall season of exhibitions addressing politics, identity, and the environment, alongside works celebrating beauty. Highlights include Karey Kessler's map-inspired show 'the Where' at Shift Gallery, Ethan Murrow and Mary Finlayson exhibitions at Winston Wächter Fine Art, Anila Quayyum Agha's immersive light installation 'Geometry of Light' at the Seattle Asian Art Museum, and a politically charged neon show 'Call It What It Is' at The Factory. The city-wide Art + Culture Week returns for its second edition, featuring free events across 12 neighborhoods.