
fashion dominique wells womens sports
Dominique "Domo" Wells, founder of design studio Dead Dirt, is profiled as part of Cultured's 2026 CULT100 honorees. She creates merchandise for all National Women's Soccer League clubs and serves as creative director for the Washington Spirit. In the interview, she discusses upcoming releases in a new sports league, the next NWSL all-teams collection, and an independent project teased at her studio opening. She cites the book "Art/Work" by Heather Darcy Bhandari and Jonathan Melber as a key influence on her approach to creative work.













