
the stakes are high for emerging galleries at frieze some are selling others arent as lucky 1234757562
At Frieze London, emerging galleries in the Focus section face high financial pressure, with booth costs starting at £6,750. While some dealers reported strong sales—such as Ginny on Frederick selling out two works by Alex Margo Arden for up to £30,000 each, and Brunette Coleman also selling out—many smaller dealers declined to discuss sales, and at least three admitted to selling nothing by the first VIP day. The disparity highlights the growing difficulty for smaller galleries to compete at major art fairs.






















