german company launches viral ad campaign for louvre heist lift 1234758655

A family-run German company, Böcker, launched a viral advertising campaign on Facebook and Instagram featuring the furniture lift used in a recent Louvre jewel heist. The ad, with the tagline "When you need to move fast," depicts the Agilo furniture elevator that thieves used to enter the Louvre's Apollo Gallery, stealing approximately $102 million worth of Napoleonic jewelry in seven minutes. The company's marketing chief, Julia Scharwatz, said the campaign was inspired by the widespread circulation of a photo showing the lift at the scene, and that the response has been overwhelmingly positive, reaching 1.7 million views compared to their usual 15-20,000.