V&A East targets young people

Le V&A East vise les jeunes

The Victoria and Albert Museum has opened a new branch called V&A East in Stratford, east London, within the former Olympic Park. The £135 million (€155.8 million) building, designed by O'Donnell and Tuomey, features 479 sand-colored concrete panels and houses around 500 objects from the V&A's collection across two permanent galleries titled "Why We Make." The museum opened on April 18 and is part of the East Bank cultural complex supported by the London municipality. It prioritizes local engagement and mediation tailored to attract younger audiences, with exhibitions addressing social justice and environmental themes.