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Interview: Lukas Amacher Is Building a Chatbot for the Art World

Curator, collector, and entrepreneur Lukas Amacher, in partnership with developer David Simon, has launched CONTXT, an A.I.-powered chatbot platform designed for art exhibitions. The software allows visitors to ask questions about artworks via a chat interface, with answers sourced directly from an institution's curated materials like catalog essays and curator notes, rather than generic internet searches. The platform is currently being tested in a public preview with bitforms gallery.

Digital art is going mainstream

Digital art has achieved mainstream acceptance in the art world, ranking third in total spending among high-net-worth collectors after painting and sculpture, according to The Art Basel and UBS Survey of Global Collecting 2025. Over half of the 3,100 respondents purchased a digital artwork in 2024 or 2025, and the average share of digital art in collections rose from 3% in 2024 to 13% in 2025, signaling a maturation beyond the NFT boom of 2022. Art Basel is launching a new section called Zero 10 at Miami Beach 2025, featuring 12 exhibitors including AOTM, bitforms gallery, and Pace Gallery, with an interactive installation by Beeple. Major museums like MoMA, Tate Modern, and Centre Pompidou have hosted significant digital art exhibitions, further boosting collector confidence.

art basel zero 10 digital art platform miami beach 2025 1234760295

Art Basel will launch Zero 10, a new curated platform dedicated to digital art, at its Miami Beach edition in December 2025. Supported by OpenSea and curated by digital art strategist Eli Scheinman, the inaugural presentation will feature 12 international exhibitors including Art Blocks, bitforms gallery, Beeple Studios, Pace Gallery, AOTM, and Visualize Value, along with a loan of Lu Yang's DOKU – Heaven (2022) from the UBS Art Collection. The initiative takes its name from Kazimir Malevich's historic 1915 exhibition 0,10 and will run from December 5–7, 2025, with VIP previews on December 3–4, before expanding to other Art Basel fairs in 2026.