Art Basel will launch Zero 10, a new curated platform dedicated to digital art, at its Miami Beach edition in December 2025. Supported by OpenSea and curated by digital art strategist Eli Scheinman, the inaugural presentation will feature 12 international exhibitors including Art Blocks, bitforms gallery, Beeple Studios, Pace Gallery, AOTM, and Visualize Value, along with a loan of Lu Yang's DOKU – Heaven (2022) from the UBS Art Collection. The initiative takes its name from Kazimir Malevich's historic 1915 exhibition 0,10 and will run from December 5–7, 2025, with VIP previews on December 3–4, before expanding to other Art Basel fairs in 2026.
This move matters because it represents Art Basel's most significant push into digital art, linking emerging creators and tech-native studios with traditional art market structures. The launch comes amid steady growth in digital collecting: 51 percent of high-net-worth collectors surveyed in The Art Basel and UBS Survey of Global Collecting 2025 purchased digital works in the past year, placing the medium third in total collecting spend. By creating a dedicated platform with institutional credibility, Art Basel is signaling that digital art is no longer marginal but integral to the evolving art market.