Art Basel’s Swiss Fair Will Include a New Initiative Where Galleries Will Withhold Works from Their PDF Previews
Art Basel has announced a new initiative called "Basel Exclusive" for its upcoming Swiss fair, running June 18–21 with VIP previews June 16–17. Under the program, participating galleries will withhold at least one artwork—or even their entire booth—from the PDF previews sent to clients ahead of the fair, encouraging collectors to visit in person. So far, 170 of 232 exhibitors (nearly 75%) have signed on, including major galleries like Gagosian, Hauser & Wirth, Pace Gallery, David Zwirner, Gladstone, Lehmann Maupin, Lisson, Matthew Marks, Paula Cooper, Thaddaeus Ropac, and White Cube, as well as secondary-market dealers such as Galerie 1900-2000, Helly Nahmad, Landau, Mayoral, Pace Di Donna Schrader, and Van de Weghe. Art Basel’s chief artistic officer Vincenzo de Bellis described it as a "gallery-led process" developed from conversations with exhibitors, formalized during Art Basel Hong Kong.
