Understanding Nifty Gateway’s demise is paramount for NFTs’ fans and critics alike

Nifty Gateway, a once-prominent curated NFT marketplace, has announced its closure after failing to achieve its ambitious goal of converting one billion people into NFT owners. The platform, which initially succeeded by focusing on digital art sales, leveraged social media metrics like Instagram popularity to select artists such as Kenny Scharf, Filip Hodas, and FVCKRENDER, favoring a pop-centric, visually digestible aesthetic.