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Tentatively, Photo London's tenth edition moves away from traditional content and crowds

Photo London's tenth edition, under new director Sophie Parker, opened at Somerset House with a deliberate shift away from its traditional focus on established male photographers and celebrity subjects like Kate Moss. The fair eliminated its 'Master of Photography' award and revived the Positions section for unrepresented artists, featuring Palestinian-American Adam Rouhana and British Indian photographer Kavi Pujara. While the main pavilion still showcased familiar names like Sebastião Salgado, newer galleries reported strong early sales, including a £10,000–£15,000 portrait by Chou Ching Hui sold to a Norwegian museum via Taipei's Chini Gallery, and multiple sales at Amsterdam's Hungry Eye Gallery and Paris's Galerie XII.

Photo London reveals details of tenth anniversary edition

Photo London will celebrate its tenth anniversary edition from May 15-18, 2025 at Somerset House, which is itself marking 25 years as an international arts destination. The fair will feature a strong roster of returning and new international galleries, the return of the Discovery section for emerging galleries, and a new Positions section for unrepresented photographers championed by collectors. Special programming includes a 'London Lives' exhibition showcasing around 30 leading photographers, a solo show by Colin Dodgson presented by Belmond, a new Book Market for independent publishers, a talks programme curated by Thames & Hudson, and awards such as the Photo London x Nikon Emerging Photographer of the Year and the Photo London x Hahnemühle Student Award.

For its 10th edition Photo London aims to look beyond the notorious ‘Kate Moss Index’

Photo London, the UK's leading photography fair, is preparing for its 10th edition from 15 to 18 May at Somerset House under new director Sophie Parker. Parker, the fair's first female director and a longtime staff member, aims to move beyond the so-called 'Kate Moss Index'—industry slang for the prevalence of safe, traditional photographic subjects like supermodel portraits—by rewarding galleries that take risks with more experimental work. The fair has cycled through several directors in recent years, including Roderick van der Lee and Kamiar Maleki, but Parker brings an insider's perspective and a working-class background to the role.