Photo London will celebrate its tenth anniversary edition from May 15-18, 2025 at Somerset House, which is itself marking 25 years as an international arts destination. The fair will feature a strong roster of returning and new international galleries, the return of the Discovery section for emerging galleries, and a new Positions section for unrepresented photographers championed by collectors. Special programming includes a 'London Lives' exhibition showcasing around 30 leading photographers, a solo show by Colin Dodgson presented by Belmond, a new Book Market for independent publishers, a talks programme curated by Thames & Hudson, and awards such as the Photo London x Nikon Emerging Photographer of the Year and the Photo London x Hahnemühle Student Award.
This anniversary edition matters because it underscores London's growing status as a global hub for photography, attracting the largest-ever number of collectors and acquisition groups from around the world. The fair's expansion—with new sections like Positions and the Book Market—demonstrates its commitment to supporting emerging artists and independent publishers, while the 'London Lives' exhibition and historic gallery participation highlight the city's rich photographic traditions. The event also reinforces the resilience and vitality of the art fair model in the post-pandemic era, particularly for photography as a medium.