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The Business of KAWS: What Data and a Museum Show Reveal About His Market

The San Francisco Museum of Modern Art (SFMOMA) is currently hosting a major survey of KAWS, marking the final stop of a three-city tour that highlights the artist's unique blend of commercial savvy and institutional ambition. The exhibition features a range of works from diamond-encrusted sculptures for Kid Cudi to a 'genius' membership drive that sold 1,000 KAWS-branded museum memberships at $300 each. Despite a significant cooling in his auction results—dropping from a 2019 peak of $112.9 million to just $7.72 million last year—the artist continues to draw massive crowds, particularly among younger demographics.

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Jeff Poe, co-founder of the now-closed Blum & Poe gallery, gave an interview to Artnet News reflecting on his departure from the gallery in 2023 and the challenges of running a gallery. He spoke about the financial risks, travel, and exposure that led him to seek a simpler path, without mentioning his former partner Tim Blum. Separately, Hypebeast published a story titled 'The Slow Death of the Contemporary Art Gallery,' arguing that rising rents and changing expectations are forcing galleries to adapt, with collectors increasingly focusing on 'red-chip' artists driven by viral buzz rather than institutional backing.