The Brooklyn-based art collective MSCHF concluded its two-year project 'Our Cow Angus,' in which the fate of a live cow was determined by token holders. Purchasers of tokens representing future hamburgers and leather had the option to return them via a 'remorse portal'; when over 50% were returned by the March 13 deadline, the cow was sent to a sanctuary instead of a slaughterhouse.
MSCHF, the art collective known for viral stunts like Big Red Boots and a branded ATM, has launched a project called "Our Cow Angus" in which they purchased a cow named Angus in August 2024 and presold tokens tied to its eventual slaughter. Token holders can cancel their pre-orders via a "Remorse Portal," and if 50% opt out, Angus will be sent to a sanctuary instead of being turned into hamburger patties and leather handbags. As of January 8, only 31.8% of holders had canceled.
DEMO2025, the annual festival from NEW INC (the New Museum's incubator for cutting-edge culture), is hosting a public event at Water Street Projects in Lower Manhattan featuring on-site augmented reality experiments and new models of collective storytelling. To mark the festival, CULTURED asked several NEW INC alumni—including Idris Brewster, Mindy Seu, Stephanie Dinkins, LaJuné McMillian, and the MSCHF Collective—to share which technological developments they find most concerning as artists and which offer the most potential. Their responses address surveillance, attention economies, extractive systems, and the promise of radical alternatives rooted in collectivity and world-building.