The Brooklyn-based art collective MSCHF concluded its two-year project 'Our Cow Angus,' in which the fate of a live cow was determined by token holders. Purchasers of tokens representing future hamburgers and leather had the option to return them via a 'remorse portal'; when over 50% were returned by the March 13 deadline, the cow was sent to a sanctuary instead of a slaughterhouse.
The project intended to raise awareness about animal rights and consumer choice but largely sparked polarizing and inflammatory discourse on social media platforms. Critics argue it failed to generate meaningful dialogue, instead flattening intellectual engagement and highlighting the ethical concerns of using a living animal's life as the subject of an artistic experiment.