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Despite external chaos, Frieze Seoul soldiers on

The fourth edition of Frieze Seoul (3-6 September) took place alongside the Korea International Art Fair (Kiaf) at the Coex convention centre in Gangnam, amid economic concerns and a slower art market. Despite a modest 0.8% expected growth in South Korea's economy and fewer Western exhibitors, the fair saw strong institutional attendance, including curators from M+, the Museum of Modern Art, and the San Francisco Asian Art Museum, as well as celebrity visitors like BTS members and Blackpink's Lisa. Galleries reported cautious but steady sales, with a notable presence of Asian collectors, particularly from Japan, and a Stand Prize awarded to Kohesi Initiatives for a politically charged booth by Timoteus Anggawan Kusno.

frieze seoul 2025 exhibitor list 1234743703

Frieze Seoul 2025 will bring together 120 galleries from over 30 countries for its fourth edition, running September 4–6 at the COEX convention center with a preview day on September 3. The fair coincides with Kiaf Seoul and is split into three sections: the main Galleries section (90 exhibitors), Focus Asia (10 solo presentations of emerging artists), and Frieze Masters (20 booths covering works from the Middle Ages to the 20th century). Blue-chip participants include Gagosian, Hauser & Wirth, Pace Gallery, and David Zwirner, alongside leading Korean galleries such as Gallery Hyundai and Kukje Gallery. Five galleries have graduated from Focus Asia to the main section, and 20 first-time participants join the main section.