Frieze Seoul 2025 will bring together 120 galleries from over 30 countries for its fourth edition, running September 4–6 at the COEX convention center with a preview day on September 3. The fair coincides with Kiaf Seoul and is split into three sections: the main Galleries section (90 exhibitors), Focus Asia (10 solo presentations of emerging artists), and Frieze Masters (20 booths covering works from the Middle Ages to the 20th century). Blue-chip participants include Gagosian, Hauser & Wirth, Pace Gallery, and David Zwirner, alongside leading Korean galleries such as Gallery Hyundai and Kukje Gallery. Five galleries have graduated from Focus Asia to the main section, and 20 first-time participants join the main section.
The fair matters because it has quickly become an essential meeting point for Korean and international audiences, deepening cultural exchanges across Seoul and solidifying Frieze's presence in Asia. Frieze Seoul is described as the cornerstone of Frieze's Asian ambitions, reflecting a long-term commitment to Seoul's cultural community. The fair's collaboration with Kiaf at EXPO Chicago also highlights efforts to champion Asian artistic voices globally. The 2025 edition notably conflicts with the Armory Show in New York, which Frieze acquired in 2023, underscoring the competitive dynamics in the global art fair calendar.