Lévy Gorvy Dayan Bets on Urgency With New LGD Hammer Sales Platform

Lévy Gorvy Dayan has launched LGD Hammer, a new sales platform that blends gallery exhibition with auction-style urgency. The first work offered is Willem de Kooning's *Milkmaid* (1984), estimated at $10–$15 million, which will be on view by appointment from May 2 until the sale on May 16. Gallery cofounder Dominique Lévy will serve as auctioneer, drawing on her Christie's experience, while bidding occurs by phone with online observation. Cofounder Brett Gorvy emphasized the platform is not a market overhaul but a response to slowed private sales and cautious collectors who still respond to competitive pressure.