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Dataland AI museum unveils olfactory art experience

Dataland, the world's first museum of AI arts, has partnered with L'Oréal Luxe to create an olfactory art experience for its inaugural exhibition, *Machine Dreams: Rainforest*. Co-founded by Refik Anadol and Efsun Erkılıç, the museum opens on 20 June in downtown Los Angeles. L'Oréal Luxe has developed 12 unique 'olfactive imprints' that will be diffused through smart devices, responding to artworks and visitor presence. The scents, including 'Scent of Rain' and 'Scent of Data', are drawn from Anadol's Large Nature Model, an open-source AI system based on data from 16 rainforests worldwide. The exhibition runs through 31 January 2027.

World’s first museum of AI arts, Dataland, to open in June

Dataland, the world's first museum dedicated to AI arts, will open to the public on June 20 at The Grand LA complex in Los Angeles. Designed by Gensler, the museum's inaugural exhibition, 'Machine Dreams: Rainforest' by Refik Anadol Studio, runs through January 31, 2027, and uses a Large Nature Model (LNM) processing ecological and biofeedback data in real time to create an immersive, evolving sensory experience.