pantone 2026 color of the year tone deaf whiteness 1234765078

Pantone has named "Cloud Dancer," a shade of white, as its 2026 Color of the Year, describing it as a symbol of serenity and calm in a frenetic society. The announcement has sparked criticism for being tone-deaf amid ongoing political debates about whiteness, white supremacy, and conservative turns in the US and Europe, with wars and censorship fears also looming. Critics, including fashion correspondent Vanessa Friedman, have noted the choice's less salubrious associations, while Pantone executives insist skin tones did not factor into the decision.