fashion nike shoe designer wilson w smith

Wilson W. Smith III, Nike's first Black designer and a 41-year veteran of the company, retired this winter and gave one of his first interviews to CULTURED. Smith, who designed shoes for Michael Jordan, Andre Agassi, Roger Federer, and Serena Williams, began his career as an architect at Skidmore, Owings & Merrill before moving into shoe design under Tinker Hatfield in 1985. He reflects on his journey from architecture to footwear, his early projects like the Nike factory store in North Portland, and his role in shaping iconic sneakers such as the Air More Uptempo and the Air Alarm for Agassi.