DRIFT celebrates LACMA's gallery opening with a glowing swarm of dancing drones

The artist duo DRIFT launched their 'Franchise Freedom' performance, a swarm of over 1,000 illuminated drones, above the Los Angeles County Museum of Art (LACMA). The event celebrated the public opening of the museum's new Peter Zumthor-designed David Geffen Galleries, creating a dialogue between the dynamic, airborne artwork and the building's horizontal, sand-toned concrete architecture.