In China, the Margiela Show is Staged Inside a Series of Containers

In Cina la sfilata di Margiela è allestita dentro una serie di container

Maison Margiela has launched a major traveling exhibition in China titled "Artisanal: Our Creative Laboratory," debuting in Shanghai before moving to Chengdu. Designed by OMA/AMO, the open-air showcase features over forty couture creations from the Artisanal line dating back to 1989, uniquely displayed within weathered shipping containers. The project aims to demystify the fashion house's secretive creative process, highlighting the techniques of deconstruction and manipulation that define the brand's aesthetic.

shipping containers frame maison margiela's shanghai exhibition by OMA / AMO in china

OMA and its research arm AMO have unveiled a new exhibition design for Maison Margiela in Shanghai, utilizing industrial shipping containers as the primary architectural framework. The installation creates a modular, raw environment that reflects the fashion house’s deconstructivist aesthetic while navigating the expansive industrial space of the Chinese venue. By repurposing these steel structures, the design team has constructed a series of interconnected rooms that guide visitors through the brand's latest collections and archival pieces.