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In a new home, Photo London gets down to business

Photo London opened its 2025 edition at a new venue, Olympia’s Grand Hall in West Kensington, on 13 May, moving from its previous decade-long home at Somerset House. Despite a hailstorm, the preview day saw lively sales: Paris-B Gallery sold three works for £100,000, including pieces by Yang Yongliang; In Camera sold both a vintage and modern print of Jane Everlyn Atwood's *Auto Portrait (Serpent)*; and Radius Publishing moved 40% of its stock by Thursday lunchtime. The fair runs until 17 May, with prices ranging from £100 to £400,000.

photo london photography market sales

The tenth edition of Photo London opened at Somerset House, marking a decade of growth for the UK's largest photography fair. The fair, running through May 18, has become a key event for the photography market, which has shown resilience despite broader art market declines. While global auction sales for photography dropped 5.6% in 2024 to $59 million, this was far less severe than the 27% overall art market decline, and sales volumes remained near record highs. New director Sophie Parker and cofounder Michael Benson highlighted growing interest from young collectors, though challenges remain as established galleries face an aging collector base and market uncertainty.

photo london 2025 standouts

Photo London's 10th edition opened with a buoyant mood despite co-founder Michael Benson acknowledging a difficult economic climate. The fair features classics by pioneers like Henri Cartier-Bresson and Brassaï, alongside emerging artists through its Discovery section and Positions platform. Standouts include Palestinian-American artist Adam Rouhana's poignant images of joy and resistance, the special exhibition "London Lives" curated by Francis Hodgson featuring 30 photographers, and a notable booth by Guerin Projects showcasing Robin Hunter Blake's chronophotographic works paired with Rodin's The Kiss.

Tentatively, Photo London's tenth edition moves away from traditional content and crowds

Photo London's tenth edition, under new director Sophie Parker, opened at Somerset House with a deliberate shift away from its traditional focus on established male photographers and celebrity subjects like Kate Moss. The fair eliminated its 'Master of Photography' award and revived the Positions section for unrepresented artists, featuring Palestinian-American Adam Rouhana and British Indian photographer Kavi Pujara. While the main pavilion still showcased familiar names like Sebastião Salgado, newer galleries reported strong early sales, including a £10,000–£15,000 portrait by Chou Ching Hui sold to a Norwegian museum via Taipei's Chini Gallery, and multiple sales at Amsterdam's Hungry Eye Gallery and Paris's Galerie XII.

Photo London Returns with a Global Perspective at Olympia

Photo London has opened its latest edition at Olympia London, marking a significant move from its previous home at Somerset House. The fair brings together international galleries from cities including New Delhi, Cologne, New York, Glasgow, Buenos Aires, Johannesburg, Zurich, Paris, Tokyo, Taipei, Munich, and London, creating a global conversation around photography. Highlights include Alfredo Jaar's installation 'Searching for Africa in LIFE,' which interrogates the absence of African voices in Western media, and presentations by Autograph, Leica Gallery London, and others that explore themes of migration, memory, identity, and representation.

Photo London reveals details of tenth anniversary edition

Photo London will celebrate its tenth anniversary edition from May 15-18, 2025 at Somerset House, which is itself marking 25 years as an international arts destination. The fair will feature a strong roster of returning and new international galleries, the return of the Discovery section for emerging galleries, and a new Positions section for unrepresented photographers championed by collectors. Special programming includes a 'London Lives' exhibition showcasing around 30 leading photographers, a solo show by Colin Dodgson presented by Belmond, a new Book Market for independent publishers, a talks programme curated by Thames & Hudson, and awards such as the Photo London x Nikon Emerging Photographer of the Year and the Photo London x Hahnemühle Student Award.

For its 10th edition Photo London aims to look beyond the notorious ‘Kate Moss Index’

Photo London, the UK's leading photography fair, is preparing for its 10th edition from 15 to 18 May at Somerset House under new director Sophie Parker. Parker, the fair's first female director and a longtime staff member, aims to move beyond the so-called 'Kate Moss Index'—industry slang for the prevalence of safe, traditional photographic subjects like supermodel portraits—by rewarding galleries that take risks with more experimental work. The fair has cycled through several directors in recent years, including Roderick van der Lee and Kamiar Maleki, but Parker brings an insider's perspective and a working-class background to the role.

A woman with a bull costume exuding masculine energy: Marisol Mendez’s best photograph

Marisol Mendez, a Bolivian photographer based in Paris, describes the creation of her striking 2019 photograph featuring Marta Salinas, a theatre actor, holding a bull costume in a field. The image is part of Mendez's series "Madre," which explores womanhood and challenges traditional feminine depictions in Bolivia. Mendez explains that the bull costume, inspired by the Bolivian dance waka tokori, symbolizes masculinity, and the photograph aims to portray a woman comfortable with her masculine energy. The work was inspired by a dream and executed with the help of Mendez's mother, who scouted the location. Mendez is the winner of this year's Saltzman-Leibovitz prize, and her work is featured at Photo London.

Photo London, the UK’s leading photography fair, is relocating

Photo London, the UK's leading photography fair, is relocating from Somerset House to the newly renovated Olympia in west London starting with its 11th edition in May 2026. The move follows a decade at Somerset House and coincides with Olympia's £1.3bn redevelopment co-designed by Heatherwick Studio and SPPARC. Director Sophie Parker cited feedback from galleries and collectors requesting a more flexible, cohesive space, while co-founder Michael Benson called the relocation a 'thrillingly adventurous reimagining' of the fair's future.