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A majestic former mill in Milan is about to become a new cultural hub: studios, residences, and a creative boutique hotel

In un maestoso ex mulino di Milano sta per nascere un nuovo polo culturale: studi, residenze, alberghetto creativo

A historic 1929 flour mill in Milan, originally designed by Cesare Chiodi and Gio Ponti, is being transformed into 'Mulino Factory,' a multidisciplinary creative hub. Spearheaded by Ludovica Virga, the granddaughter of the building's mid-century owner, the site eschews traditional real estate development in favor of a community-focused ecosystem. The complex already houses artist studios, including that of Lola Montes Schnabel, an art gallery, and a gym, with a boutique hotel designed by Tom Dixon set to open following the 2026 Milan Design Week.

Shopping Experience: How Has the Way of Experiencing Luxury Changed?

Shopping experience: com’è cambiato il modo di vivere il lusso?

Luxury retail in Milan is undergoing a significant transformation, evolving from simple commercial spaces into 'cultural brandscapes' that blend art, design, and hospitality. Major fashion houses are redesigning their flagship stores to function as urban salons and living galleries, integrating site-specific art installations, historical architecture, and high-end gastronomy to foster community and tangible experiences in an increasingly digital world.