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photo london photography market sales 1234742458

The tenth edition of Photo London opened at Somerset House, marking a decade of growth for the UK's largest photography fair. The fair, running through May 18, has become a key event for the photography market, which has shown resilience despite broader art market declines. While global auction sales for photography dropped 5.6% in 2024 to $59 million, this was far less severe than the 27% overall art market decline, and sales volumes remained near record highs. New director Sophie Parker and cofounder Michael Benson highlighted growing interest from young collectors, though challenges remain as established galleries face an aging collector base and market uncertainty.

new art fair london women led galleries echo soho 1234747021

A new boutique art fair called Echo Soho, dedicated to women-led galleries, will debut in London from October 16 to 19, 2025, running alongside Frieze London. Founded by gallery owner India Rose James, the fair will take place at Artist’s House on Manette Street, featuring 12 exhibitors across two floors of a Georgian townhouse. With stand prices starting at £850 and booth sizes from 20 to 30 square feet, Echo Soho aims to lower barriers for mid-sized and emerging galleries, offering support with installations, art handlers, and booth photography. Confirmed participants include Pipeline, Gillian Jason Gallery, and Awita, with support from Soho Estates, Soho House, and Cass Art.

Tentatively, Photo London's tenth edition moves away from traditional content and crowds

Photo London's tenth edition, under new director Sophie Parker, opened at Somerset House with a deliberate shift away from its traditional focus on established male photographers and celebrity subjects like Kate Moss. The fair eliminated its 'Master of Photography' award and revived the Positions section for unrepresented artists, featuring Palestinian-American Adam Rouhana and British Indian photographer Kavi Pujara. While the main pavilion still showcased familiar names like Sebastião Salgado, newer galleries reported strong early sales, including a £10,000–£15,000 portrait by Chou Ching Hui sold to a Norwegian museum via Taipei's Chini Gallery, and multiple sales at Amsterdam's Hungry Eye Gallery and Paris's Galerie XII.

Photo London reveals details of tenth anniversary edition

Photo London will celebrate its tenth anniversary edition from May 15-18, 2025 at Somerset House, which is itself marking 25 years as an international arts destination. The fair will feature a strong roster of returning and new international galleries, the return of the Discovery section for emerging galleries, and a new Positions section for unrepresented photographers championed by collectors. Special programming includes a 'London Lives' exhibition showcasing around 30 leading photographers, a solo show by Colin Dodgson presented by Belmond, a new Book Market for independent publishers, a talks programme curated by Thames & Hudson, and awards such as the Photo London x Nikon Emerging Photographer of the Year and the Photo London x Hahnemühle Student Award.

For its 10th edition Photo London aims to look beyond the notorious ‘Kate Moss Index’

Photo London, the UK's leading photography fair, is preparing for its 10th edition from 15 to 18 May at Somerset House under new director Sophie Parker. Parker, the fair's first female director and a longtime staff member, aims to move beyond the so-called 'Kate Moss Index'—industry slang for the prevalence of safe, traditional photographic subjects like supermodel portraits—by rewarding galleries that take risks with more experimental work. The fair has cycled through several directors in recent years, including Roderick van der Lee and Kamiar Maleki, but Parker brings an insider's perspective and a working-class background to the role.

Photo London, the UK’s leading photography fair, is relocating

Photo London, the UK's leading photography fair, is relocating from Somerset House to the newly renovated Olympia in west London starting with its 11th edition in May 2026. The move follows a decade at Somerset House and coincides with Olympia's £1.3bn redevelopment co-designed by Heatherwick Studio and SPPARC. Director Sophie Parker cited feedback from galleries and collectors requesting a more flexible, cohesive space, while co-founder Michael Benson called the relocation a 'thrillingly adventurous reimagining' of the fair's future.