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parties toteme los angeles frieze week

Toteme and CULTURED hosted a pre-Frieze week cocktail party at Toteme's Melrose Avenue flagship in West Hollywood. The intimate sunset gathering featured Ruinart champagne, Grey Goose martinis, and a curated collection of artworks by Swedish women artists, including pieces by Barbro Bäckström, Lisa Larson, and Alina Chaiderov. Guests included fashion tastemakers, arts patrons, interior designers, dealers, artists, and models, such as Christine Wuerfel-Stauss, Michelle Rubell, Yana Peel, Emma Webster, and Esther Kim Varet.

fashion toteme swedish style interview

Elin Kling and Karl Lindman, the Swedish couple behind the womenswear brand Toteme, discuss their design philosophy and the opening of their first flagship store in mainland Europe, located on Rue du Faubourg Saint-Honoré in Paris. The article, accompanied by photography from Mikael Jansson, details how the brand has resisted trends like "quiet luxury" and minimalism labels, instead focusing on precision, restraint, and timeless essentials. The Paris store, designed by Stockholm-based Halleroed, features art-gallery-white walls, Italian limestone floors, and works by Marc Newson, Lucie Gottlieb, and Jansson, reflecting the brand's serene, uncluttered aesthetic.