Theatre, production, performance: fashion invests in art

Fashion houses like Chanel are increasingly investing in contemporary art, not merely as inspiration for prints or patterns but as a strategic tool for brand positioning and cultural credibility. Gallery owner Tristan Paprocki, who recently opened a Milan space with partner Guido Romero Pierini, notes that brands now seek out emerging artists to demonstrate foresight and support new talent. Chanel has collaborated with Berlin's Hamburger Bahnhof museum for large-scale installations by artists such as Klára Hosnedlová and Lina Lapelytė, and has announced ten artists for the third edition of its Next Prize 2026, including Bárbara Sánchez-Kane, Pan Daijing, and Álvaro Urbano. These artists work across fashion, sculpture, and performance, blurring the lines between clothing and contemporary art.

The Museums of Verona have a new director. "This city can become a cultural laboratory," says Lorenzo Balbi

I Musei di Verona hanno un nuovo direttore. “Questa città può diventare un laboratorio culturale”, dice Lorenzo Balbi

Lorenzo Balbi, currently director of MAMbo in Bologna, has been appointed as the new director of the Musei di Verona, a civic museum network that includes the Arena di Verona, Casa di Giulietta, Museo Archeologico al Teatro Romano, Museo Civico di Storia naturale, Museo degli Affreschi di G. B. Cavalcaselle, Museo di Castelvecchio, Museo Lapidario Maffeiano, and Galleria d’Arte Moderna Achille Forti. He will take office in September 2026, selected for his strategic vision to revitalize the system as a hub for cultural production, civic participation, and international dialogue.