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art fairs luxury collaborations 2025 market 1234768449

In 2025, art fairs and auction houses have deepened their integration with luxury brands, with Sotheby's and Christie's reporting that luxury items like handbags, jewels, and watches now account for a significant share of revenue—roughly a third at Sotheby's, with private luxury sales surging 350% year-on-year. Art fairs such as Frieze London and Art Basel's global editions have moved beyond traditional sponsorship, embedding luxury partners like Tiffany & Co., Ray-Ban, Stone Island, and De Beers into curated sections, mentorship programs, and immersive installations. Industry figures like Marc Spiegler and Emily Glazebrook emphasize that the most successful collaborations prioritize artists over brands, with initiatives like UBS's Unlimited sector and the Chanel Culture Fund serving as models.

rare mellon blue diamond 2025 sale christies 1234760992

A rare blue diamond pendant known as the Mellon Blue, owned by art collector Rachel Lambert “Bunny” Mellon, sold for $25.5 million at Christie’s Magnificent Jewels auction in Geneva on Tuesday. The 9.51-carat fancy vivid blue, internally flawless pear-shaped diamond had a pre-sale estimate of $20–30 million. This price is 22 percent less than the $32.6 million it achieved at Sotheby’s in 2014 as part of Mellon’s collection sale, and nearly 60 percent less when adjusted for inflation. The buyer was not disclosed.

Diamonds as old as Earth itself go on show at Frieze Masters

De Beers has partnered with Frieze Masters to present an immersive installation titled 'Voyage Through the Diamond Realm' at the art fair in London. The display features diamonds dating back 3.5 billion years, alongside a film exploring the myths, history, and science of diamonds, and a sculpture commissioned from craftspeople in Botswana using uncut diamonds and ostrich eggshell. Lynn Serfaty of De Beers curated the installation, which marks the company's first presentation at an art fair.

Diamonds as old as Earth itself go on show at Frieze Masters

De Beers has partnered with Frieze Masters to present an immersive installation titled 'Voyage Through the Diamond Realm,' showcasing diamonds that date back 3.5 billion years. The display, curated by Lynn Serfaty of De Beers, features a 20-minute film exploring the myths, history, and science of diamonds, along with a commissioned sculpture from Botswana craftspeople using uncut diamonds and ostrich eggshells. This marks De Beers' first presentation at an art fair.

Diamonds as old as Earth itself go on show at Frieze Masters

De Beers has partnered with Frieze Masters to present an immersive installation titled 'Voyage Through the Diamond Realm,' featuring diamonds that date back 3.5 billion years. The display, curated by Lynn Serfaty of De Beers, includes a 20-minute film exploring the myths, history, and science of diamonds, along with a commissioned sculpture from Botswana craftspeople using uncut diamonds and ostrich eggshell patterns.