Dataland AI museum unveils olfactory art experience

Dataland, the world's first museum of AI arts, has partnered with L'Oréal Luxe to create an olfactory art experience for its inaugural exhibition, *Machine Dreams: Rainforest*. Co-founded by Refik Anadol and Efsun Erkılıç, the museum opens on 20 June in downtown Los Angeles. L'Oréal Luxe has developed 12 unique 'olfactive imprints' that will be diffused through smart devices, responding to artworks and visitor presence. The scents, including 'Scent of Rain' and 'Scent of Data', are drawn from Anadol's Large Nature Model, an open-source AI system based on data from 16 rainforests worldwide. The exhibition runs through 31 January 2027.