Selling Collectibles Is Big Business. Heritage Auctions’s Joe Maddalena Says It’s Just Getting Started

Heritage Auctions achieved a record $2 billion in sales in 2025, driven by explosive growth in the collectibles market. CEO Joe Maddalena highlights the sustained and increasing global demand for categories like sports memorabilia, comic books, trading cards, and vintage toys, noting that money previously focused on traditional art is now consistently flowing into these areas.