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‘Out of the middle’: Asian Art Museum director sees contemporary Korean art coming into its own

Dr. Lee So-young, the first Korean American director of a major U.S. art museum, discussed the rising global prominence of contemporary Korean art during an interview in Seoul. She was visiting with San Francisco Mayor Daniel Lurie to celebrate the cities' 50th anniversary of sister-city ties and to promote an upcoming retrospective on Korean abstract artist Ha Chong-hyun at the Asian Art Museum in September. Lee, who previously curated at the Metropolitan Museum of Art and Harvard Art Museums, noted that Korean art has shifted from traditional focus to contemporary work, with museums and collectors increasingly engaging with dynamic artists from Korea.

"Lee Kun-hee Collection Showcases the Source of K-Culture’s Creativity"

The Lee Kun-hee Collection international tour exhibition, titled "Treasures from Korea: Collecting, Cherishing, Sharing," opened at the National Museum of Asian Art under the Smithsonian Institution in Washington, D.C., on March 15, 2025. Within one month, it attracted over 15,600 visitors—25% more than comparable past exhibitions—and all museum merchandise sold out within a week, generating approximately 100 million KRW in orders. The show features 330 works selected from over 23,000 pieces donated to South Korea in 2021 by the late Lee Kun-hee, former Samsung Group chairman, including seven National Treasures and fifteen Treasures. Highlights include the Beopgo-dae, which gained viral attention for resembling a character from the Netflix film 'KPop Demon Hunters.'