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The Louvre Remains the World’s Most-Visited Museum, with Competition Coming from the Middle East and Asia in 2025

The Louvre maintained its position as the world's most-visited museum in 2025, drawing approximately 9 million visitors according to the Art Newspaper's annual ranking. The Vatican Museums and the National Museum of Korea in Seoul followed closely, rounding out a top ten list that includes major institutions in London, New York, and Shanghai. Overall, about 200 million people visited the top 100 museums globally, a figure still below the pre-pandemic 2019 peak of 230 million.

prado museum moves to curb overcrowding

Madrid's Prado Museum has announced it will cap visitor numbers after a record-breaking 3.5 million visits in 2025, with director Miguel Falomir declaring the institution does not want or need 'a single visitor more.' The museum unveiled 'Plan Host,' a new strategy prioritizing visitor experience over volume, including measures to limit crowds and attract more local Spanish audiences, as 65 percent of current visitors are overseas tourists. Falomir warned against chasing ever-higher attendance, citing the Louvre as a cautionary example where overcrowding has led to deteriorating conditions, staff strikes, and calls for the director's resignation.

Return of Aparicio painting to Prado exemplifies trajectory of human taste

The Prado Museum in Madrid has launched a new exhibition series called "A Work, a Story," beginning with José Aparicio's 1818 painting "El año del hambre de Madrid" (The Year of the Famine in Madrid). Once the museum's most popular attraction, the propagandistic work celebrating Spanish resistance to Napoleon fell from favor and was removed from display for over 150 years, residing in government buildings and other museums before returning to the Prado.

museo del prado visitor numbers

Museo del Prado director Miguel Falomir announced at a press conference unveiling the museum's 2026 exhibition schedule that the institution does not need more visitors, stating it is comfortable with 3.5 million annual visitors and fears becoming "over-saturated." Falomir cited concerns about circulation around iconic works like Velázquez's *Las Meninas* and Bosch's *The Garden of Earthly Delights*, and emphasized improving visitor experience through optimizing entrances, reducing group sizes, and enforcing photography bans. The Prado, last expanded in 2007, is significantly smaller than the Louvre, which topped 2024 visitor figures with 8.7 million.

Prado Implements New Crowd Control Measures to Combat Overtourism

The Prado Museum in Madrid has implemented new crowd control measures to combat overtourism, including reducing the maximum size of tour groups from 30 to 20 people and restricting group access to off-peak afternoon hours. The museum is also promoting "thematic routes" to disperse visitors into less crowded galleries.