A critic's visit to the 36th Bienal de São Paulo led to a pointed critique of the exhibition's didactic strategy. The show, curated by Bonaventure Soh Bejeng Ndikung, featured floor-mounted placards with QR codes, poorly placed basic labels, and extremely lengthy omnibus section texts, creating a frustrating experience that oscillated between providing too little and too much information.
The article explores the debate over museum wall texts, examining whether they enhance or hinder the visitor experience. It highlights contrasting approaches: Calder Gardens in Philadelphia has eliminated wall text entirely, branding itself as "open to interpretation," while institutions like the Frick Pittsburgh and the Royal Ontario Museum (ROM) continue to use carefully crafted labels, often with strict word limits and multiple languages. The Frick Pittsburgh invites guest "labelists" from the local community to write labels, and the ROM focuses on making text shorter and more scannable to hold visitors' limited attention.