The Brooklyn-based art collective MSCHF concluded its two-year project 'Our Cow Angus,' in which the fate of a live cow was determined by token holders. Purchasers of tokens representing future hamburgers and leather had the option to return them via a 'remorse portal'; when over 50% were returned by the March 13 deadline, the cow was sent to a sanctuary instead of a slaughterhouse.
The art collective MSCHF saved a cow named Angus from slaughter after a two-year project called 'Our Cow Angus'. The project allowed fans to preorder burgers or a leather bag made from Angus, but also provided a 'Remorse Token' to cancel orders. If 50% of tokens were used by the deadline, Angus would be spared and sent to a sanctuary. With ten hours remaining, the threshold was met, and the cow's life was saved.
MSCHF, the art collective known for viral stunts like Big Red Boots and a branded ATM, has launched a project called "Our Cow Angus" in which they purchased a cow named Angus in August 2024 and presold tokens tied to its eventual slaughter. Token holders can cancel their pre-orders via a "Remorse Portal," and if 50% opt out, Angus will be sent to a sanctuary instead of being turned into hamburger patties and leather handbags. As of January 8, only 31.8% of holders had canceled.