Art, fashion and nature join forces
The article features a conversation between Los Angeles-based artist Sam Falls and Edoardo Zegna, chief marketing, digital and sustainability officer at the Italian luxury menswear brand Zegna, during Miami Art Week. Falls creates works that blend Land Art and plein air photography by leaving materials in natural environments, while Zegna discusses the brand's century-long stewardship of Oasi Zegna, a 100 sq. km forest in the Italian Alps. Zegna has created an invitation-only pop-up space called Villa Zegna in the Design District showcasing Falls's works, and Falls also has pieces at 303 Gallery's stand at Art Basel Miami Beach and in the Ruinart Lounge.
