Sam Falls has created two paintings, "Rewilding" (2024) and "King's Crossing" (2024), for Ruinart's "Conversations with Nature" program, following a residency at the Champagne house's Taissy vineyard near Reims. The works, which incorporate natural materials and ecological processes, will debut at Art Basel Miami Beach in December 2024 before traveling to Ruinart's headquarters. Falls's practice involves arranging plants on canvas and using pigment that reacts to humidity and sunlight, reflecting a collaboration with the environment.
This collaboration matters because it highlights a growing trend of luxury brands engaging artists to address ecological themes, with Ruinart's program emphasizing biodiversity and sustainable viticulture. Falls's work also bridges art, history, and nature, drawing inspiration from Reims Cathedral and local flora, and underscores the role of art in raising awareness about environmental restoration. The partnership signals how commercial entities can support artistic practices that align with conservation efforts.