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Selling Collectibles Is Big Business. Heritage Auctions’s Joe Maddalena Says It’s Just Getting Started

Heritage Auctions achieved a record $2 billion in sales in 2025, driven by explosive growth in the collectibles market. CEO Joe Maddalena highlights the sustained and increasing global demand for categories like sports memorabilia, comic books, trading cards, and vintage toys, noting that money previously focused on traditional art is now consistently flowing into these areas.

star wars painting auction record price 2728082

The original painting for the 1977 Star Wars movie poster, created by artist Tom Jung, sold for $3.9 million at Heritage Auctions, becoming the most expensive object associated with the Star Wars franchise to date. The acrylic and airbrush artwork served as the half-sheet poster for Star Wars: Episode IV – A New Hope and features a triangular composition of characters like Luke Skywalker, Princess Leia, and Darth Vader. The painting was consigned by Melissa, daughter of producer Gary Kurtz, and surpassed the previous record for movie poster art.