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u haul gallery frieze london 1234757545

During Frieze London's VIP preview day, guerrilla dealers Jack Chase and James Sundquist parked their U-Haul Gallery truck outside Regent's Park, selling T-shirts and art by Vladimir Umanetz. The duo, known for launching the U-Haul Art Fair during Armory Week in New York, set up a mobile exhibition inside the truck featuring Umanetz's mixed-media work O-14 (LPSVCYDH) (2025–present) and a giant image of Tina Turner. Park attendants eventually forced them to move under threat of police action, but they later relocated outside Thaddaeus Ropac's London gallery during a party for Tom Sachs.

U-Haul Gallery’s Mobile Model Takes Art to the Streets

U-Haul Gallery, founded by James Sundquist, is a nomadic art initiative that uses rented U-Haul trucks as mobile exhibition spaces. During New York art week, the gallery parked outside major fairs and openings, drawing crowds into its cargo bay for shows like Ben Nuñez's video work "Today, Last Year." The gallery operates on a budget of $29.99 per day for truck rental, bypassing the high costs of traditional brick-and-mortar spaces. Sundquist, along with head of global strategy Jack Chase, curates collaborative, adaptable exhibitions that respond to their surroundings.

uhaul gallery and art fair new york 1234748442

James Sundquist and Jack Chase founded U-Haul Gallery in May 2024, a commercial art space operating out of rented U-Haul trucks to bypass New York's high real estate costs. The gallery mounts pop-up exhibitions in unconventional locations, such as public parks and sporting events, and recently staged a performance titled "Show of Stolen Goods" by artist Victoria Gill. This September, the duo will launch the U-Haul Art Fair, running concurrently with the Armory Show in West Chelsea, featuring 10 exhibitors each stationed in their own U-Haul truck.

The new U-Haul Art Fair is pulling up in Chelsea

A new art fair called U-Haul Art Fair will take place in Chelsea, New York, from September 5-7, 2025, with ten exhibitors presenting work from the backs of rented U-Haul trucks parked streetside. Organized by James Sundquist and Jack Chase of the nomadic U-Haul Gallery, the fair features galleries including Nino Mier Gallery, Hexton Gallery, and Autobody Autobody, with each participant paying $2,500 in fees. The exact location is being kept secret but will be between 10th and 11th avenues and 20th and 30th streets.