‘A homage to heritage’: first-of-its kind collaboration between museum and football team celebrated with documentary

A new documentary titled 'Made in Walthamstow,' directed by Xaymaca Awoyungbo, chronicles the creation of the first-ever football kit designed in collaboration with a museum. The shirts were produced by north east London team Walthamstow FC together with the William Morris Gallery, arts organization Wood Street Walls, and brand Admiral Sportswear. Worn by the team since 2023, the kits feature floral designs by 19th-century designer William Morris, who lived in the building that now houses the gallery.